ISB's Mercado and Blenders Pride Fashion Tour!

 ISB's Mercado and Blenders Pride Fashion Tour!

Mercado! You must have heard about it. No? Honestly, even I was not sure what to do with the phone call when I was asked to sponsor clothes from Forever New for Mercado. I was like ‘what is that?’

Well, I later realized that Mercado is the yearly retail show of Indian School of business. And who isn’t aware of ISB, Hyderabad, one of the leading business schools in India. When I heard its ISB, a smile played on my face and I rushed into excitement.

In the emerging business of retail management, ISB’s retail club aims to provide a platform to the students to learn the dynamics of the retail industry by facilitating industry-student interaction. How thoughtful!

I didn’t have a second thought when they approached me and I instantly said yes. Apart from Benetton and a couple of local designers from Hyderabad, Forever New was one of the sponsors for their fashion show.

After the much-appreciated interaction where the students explored the world of retail with an underlying theme of ‘Changing trends in retail’, the evening ended on quite a glamorous note. All the participating brands got a chance to showcase their latest designs. I just couldn’t take my eyes off of those pretty ladies walking the ramp in Forever New designs. They all looked like damsels.

“Thank you so much for the participation. We loved Forever New’s collection the most. It’s just amazing. The colors, the designs, the cuts, they are simply wow!  I do not have words to express how I felt while taking each step on the ramp, wearing one of the prettiest dresses from your collection”, said one of the students who walked the ramp.

I was overwhelmed, firstly being a part of the debate, which is already my domain, then looking at those happy faces donning our dresses. It was one crazy evening.

But well, the crazy experience doesn’t just end here.

Experiencing the stylish spaces of designers at Blender’s Pride Fashion tour – 2013 was something I really cherished. Hyderabad shoppers got an amazing chance to indulge in their shopping fantasies. Many designers adorned the spaces with distinct fashion statements and style. With the juxtaposition of contradictory designs and patterns aiming to come out with unique collections, BPFT has shown that fashion never looses its impact.

Be it JJ Vallya’s ‘Maharaja of Madrid’ or Vikram Padnis’s passionate combination of colors and creativity, they collectively made BPFT come alive. I feel really ecstatic to see our designers emerging with their vibrancy and creativity, pervading our powder rooms, expanding themselves and bringing colors all around.

For me this year’s BPFT was a celebration of vivacious and buoyant spirits on a structured silhouette. It just stimulated the life’s mood and brought a new motivation.

Talking about stimulating life’s moods, apart from fashion what can be a better catalyst than traveling! Keep watching this space, coming next is one such destination which just fills me with joy whenever I talk about it. I am sure even you will second me while reading it.

And as always, you can write to me at pragnyasdiary@gmail.com.

Keep flourishing :)